| Accession No. | M0065079 |
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| ISBN | 0787962554 |
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| Call Number | 658.827 D264B 2002 |
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| Author | Davis, Scott M |
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| Title | Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn |
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| Imprint | San Francisco, CA : Jossey-Bass, 2002 |
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| Physical | xv, 299 p : ill |
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| Series | Jossey-Bass business and management series |
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| Subject | Brand name products  (24) |
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| | Production management (99) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Dunn, Michael |
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| Price | 950 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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