| Accession No. | M0154922 |
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| ISBN | 9781451686586 |
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| Call Number | 658.8342 B496C 2013 |
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| Author | Berger, Jonah |
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| Title | Contagious : why things catch on/ Jonah Berger |
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| Imprint | New York : Simon & Schuster Paperbacks, 2013 |
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| Physical | viii, 244 p : ill |
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| Subject | New products  (26) |
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| | Consumer behavior (69) |
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| | Consumer satisfaction (20) |
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| | Choice behavior |
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| | Popularity -- Economic aspects |
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| สาขาวิชา | Faculty of Communication Arts (1060) |
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| | คณะนิเทศศาสตร์ (มคอ.3 1/62) (22) |
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| | Faculty of Business Administration (3201) |
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| | Faculty of Business Administration -- Marketing (257) |
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| URL Object | ตัวอย่างหน้าปก  |
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| |  สารบัญ |
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| Price | 935 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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