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 ISBN  0-256-10825-0
 Call Number  659.1 B437I 1993
 Author  Belch, George E Same author(9)
  Belch, Michael A Same author(7)
 Title  Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
 Imprint  Homewood, IL : Irwin, 1993
 Physical  xxxii, 836, G1-g15, Si1-si6 p : ill
 Subject  Advertising Same subject(92)
  Communication in marketing Same subject(34)
  Sales promotion Same subject(38)
 สาขาวิชา  Faculty of Communication Arts Same subject(1060)
 Group  General
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