Accession No. | M0123040 c1 |
| M0123041 c2 |
ISBN | 9780071263931 |
Call Number | 658.8 Z48S 2009 |
Author | Zeithaml, Valarie A (5) |
Title | Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
Edition | 5th ed |
Imprint | Boston : McGraw-Hill Irwin, 2009 |
Physical | xxviii, 708 p : ill |
Subject | Service industries -- Marketing (18) |
| Customer services (45) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Graduate School (2731) |
| International Program -- Business Management (4370) |
Added Entry | Bitner, Mary Jo (3) |
| Gremler, Dwayne D (3) |
URL Object | ตัวอย่างหน้าปก |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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M0123040 |
สำนักหอสมุด |
General |
Available |
658.8 Z48S 2009 |
|
M0123041 |
สำนักหอสมุด |
General |
Available |
658.8 Z48S 2009 c.2 |
|
|