| Accession No. | M0122702 |
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| ISBN | 9781439080900 |
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| Call Number | 658.83 Z68EM 2010 |
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| Author | Zikmund, William G  (10) |
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| Title | Essentials of marketing research / William G. Zikmund, Barry J. Babin |
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| Edition | 4th ed |
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| Imprint | Australia : South-Western : Cengage Learning, 2010 |
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| Physical | xix, 436 p : ill |
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| Subject | Marketing research  (92) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Babin, Barry J (2) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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