| Accession No. | M0014541 c6 |
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| | M0018054 |
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| ISBN | 0-13-228685-8 |
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| | 81-203-1077-2 |
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| Call Number | 658.8 K87P 1996 |
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| Author | Kotler, Philip  (73) |
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| Title | Principles of marketing / Philip Kotler, Gary Armstrong |
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| Edition | 7th ed |
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| Imprint | New Delhi : Prentice Hall of India, 1996 |
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| Physical | xvii, 715, A1-A13, I1-I22 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing research (92) |
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| | Promotions (16) |
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| | Strategic planning (264) |
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| สาขาวิชา | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| Added Entry | Armstrong, Gary (15) |
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| Price | 647 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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