| Accession No. | M0104955 |
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| ISBN | 9780750682343 |
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| Call Number | 658.83 C543D 2008 |
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| Author | Chiu, Susan |
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| Title | Data mining and market intelligence for optimal marketing returns / Susan Chiu, Domingo Tavella |
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| Imprint | Burlington, MA : Elsevier, 2008 |
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| Physical | xii, 280 p : ill |
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| Subject | Marketing research  (92) |
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| | Data mining (56) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| Added Entry | Tavella, Domingo |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 2554 |
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| Group | General |
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| Location |  Central Library - 2 nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0104955 |
สำนักหอสมุด |
General |
Available |
658.83 C543D 2008 |
|
|
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