| Accession No. | M0102768 |
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| ISBN | 0071106863 |
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| Call Number | 658.8 K39M 2007 |
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| Author | Kerin, Roger A  (6) |
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| Title | Marketing : the core / Roger A. Kerin, Steven William Hartley, William Rudelius |
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| Edition | 2nd ed |
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| Imprint | Boston : McGraw-Hill : Irwin, 2007 |
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| Physical | xxxiii, 425, G1-4, I1-27 p : ill |
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| Subject | Marketing  (271) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Hartley, Steven William |
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| | Rudelius, William (2) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 693 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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