| Accession No. | M0100124 |
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| ISBN | 0684849143 |
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| Call Number | 658.834 U55W 2000 |
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| Author | Underhill, Paco |
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| Title | Why we buy: the science of shopping / Paco Underhill |
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| Imprint | New York : Simon & Schuster, 2000 |
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| Physical | 255 p |
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| Subject | Marketing research  (92) |
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| | Consumer behavior (69) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 495 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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