| Accession No. | M0042354 |
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| ISBN | 0684864665 |
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| Call Number | 658.8 R971D 2000 |
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| Author | Rust, Roland T  (3) |
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| Title | Driving customer equity : how customer lifetime value is reshaping corporate strategy / Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon |
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| Imprint | New York : FP, 2000 |
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| Physical | xii, 292 p : ill |
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| Subject | Customer services  (45) |
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| | Marketing (271) |
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| | Strategic planning (264) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Zeithaml, Valarie A (5) |
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| | Lemon, Katherine N (2) |
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| Price | 995 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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| M0042354 |
สำนักหอสมุด |
General |
Available |
658.8 R971D 2000 |
|
|
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