| Accession No. | M0011984 |
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| ISBN | 0471596418 |
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| Call Number | 658.8342 W456C 1996 |
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| Author | Wells, William D |
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| Title | Consumer behavior / William D. Wells, David Prensky |
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| Imprint | New York : Wiley, 1996 |
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| Physical | xxi, 506, AN1-AN8, SI1-SI9 p : ill |
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| Subject | Consumer behavior  (69) |
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| | Human behavior (14) |
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| | Marketing (271) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Prensky, David |
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| Price | 800 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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