| Accession No. | M0075901 |
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| ISBN | 0072864877 |
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| Call Number | 658.8342 P478C 2005 |
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| Author | Peter, J. Paul  (13) |
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| Title | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson |
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| Edition | 7th ed |
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| Imprint | Chicago : Irwin, 2005 |
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| Physical | xxvi, 578 p : ill |
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| Series | McGraw-Hill/Irwin series in marketing |
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| Subject | Consumer behavior  (69) |
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| | Marketing (271) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| Added Entry | Olson, Jerry C (6) |
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| Price | 766 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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