Accession No. | M0059327 c1 |
| M0059328 c2 |
ISBN | 0072410647 |
Call Number | 658.8342 P478C 2002 |
Author | Peter, J. Paul (13) |
Title | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson |
Edition | 6th ed |
Imprint | Chicago : Irwin, 2002 |
Physical | xxvi, 582 p : ill |
Series | McGraw-Hill/Irwin series in marketing |
Subject | Consumer behavior (69) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (278) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| International Program -- Business Management (3979) |
Added Entry | Olson, Jerry C (6) |
Group | General |
Location | Central Library - 2nd floor | |