| Accession No. | M0077779 |
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| ISBN | 1591392101 |
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| Call Number | 658.802 K96M 2004 |
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| Author | Kumar, Nirmalya  (2) |
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| Title | Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar |
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| Imprint | Boston, MA : HBS Press, 2004 |
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| Physical | xv, 270 p : ill |
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| Subject | Marketing  (271) |
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| | Strategic planning (264) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Faculty of Business Administration -- Marketing (257) |
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| Price | 1,650 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0077779 |
สำนักหอสมุด |
General |
Available |
658.802 K96M 2004 |
|
|
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