| Accession No. | M0076186 |
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| ISBN | 0470844248 |
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| Call Number | 658.83 S645A 2004 |
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| Author | Smith, D. V. L |
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| Title | The art and science of interpreting market research evidence / D. V. L. Smith, J. H. Fletcher |
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| Imprint | West Sussex, England : Wiley, 2004 |
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| Physical | x, 236 p : ill |
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| Subject | Marketing research  (92) |
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| | Qualitative research (29) |
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| | Statistics (149) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Fletcher, J. H |
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| Price | 1,600 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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