| Accession No. | M0078167 c1 |
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| | M0078568 c2 |
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| ISBN | 0793186021 |
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| Call Number | 658.8342 D199W 2004 |
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| Author | Danziger, Pamela N |
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| Title | Why people buy things they don's need : understanding and predicting consumer behavior / Pamela N. Danziger |
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| Imprint | Chicago, IL : Dearborn Trade, 2004 |
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| Physical | xi, 291 p : ill |
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| Subject | Consumer behavior  (69) |
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| | Consumers -- Research (2) |
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| | Marketing research (92) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Price | 850 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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