| Accession No. | M0094713 (Master) |
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| | M0094714 |
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| ISBN | 0072526513 |
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| Call Number | CD 658.8 E85M 2004 |
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| Author | Etzel, Michael  (4) |
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| Title | Marketing [CD-ROM] / Michael Etzel, Bruce J. Walker, William J. Stanton |
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| Edition | 13th ed |
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| Imprint | Boston : McGraw-Hill : Irwin, 2004 |
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| Physical | 1 CD-ROM |
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| Subject | Marketing research  (92) |
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| | Pricing (12) |
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| | Promotions (16) |
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| | Retail trade (32) |
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| | Strategic planning (264) |
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| สาขาวิชา | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| Added Entry | Walker, Bruce J (5) |
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| | Stanton, William J (6) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 810 |
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| Group | CD-ROM |
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| Location |  Central Library - 3rd floor - Digital/Virtual Library | |
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