| Accession No. | M0037496 c1 |
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| | M0037497 c2 |
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| ISBN | 0030238161 |
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| Call Number | 658.83 C569M 1999 |
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| Author | Churchill, Gilbert A  (7) |
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| Title | Marketing research : methodological foundations / Gilbert A. Churchil, Jr |
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| Edition | 7th ed. |
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| Imprint | Fort Worth : Dryden Press, 1999 |
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| Physical | xxviii, 1017 p : ill. |
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| Series | The Dryden Press series in marketing |
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| Subject | Marketing research  (92) |
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| สาขาวิชา | Faculty of Business Adminstration (540) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Master of Business Administration (3989) |
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| Price | 966 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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