| Accession No. | M0044611 c1 |
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| | M0044612 c2 |
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| ISBN | 0471370606 |
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| Call Number | 658.800973 H332M 2001 |
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| Author | Hartley, Robert F  (2) |
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| Title | Marketing mistakes and successes / Robert F. Hartley |
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| Edition | 8th ed |
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| Imprint | New York : Wiley, 2001 |
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| Physical | viii, 359 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- United states -- Case studies |
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| สาขาวิชา | Faculty of Business Administration -- International Business Management (221) |
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| | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
|---|
| | International Program -- Business Management (4370) |
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| Price | 749 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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