| Accession No. | M0060241 |
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| ISBN | 0135570913 |
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| Call Number | 659 A548M 1986 |
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| Author | Anderson, Patricia M |
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| Title | Marketing communications / Patricia M. Anderson, Leonard G. Rubin |
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| Imprint | Englewood Cliffs, NJ : Prentice-Hall, 1986 |
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| Physical | xiii, 450 p : ill. |
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| Subject | Advertising  (92) |
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| | Communication in marketing (34) |
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| | Public relations (58) |
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| | Sales promotion (38) |
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| | Selling (51) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Faculty of Communication Arts -- Advertising (102) |
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| | Faculty of Communication Arts -- Public Relations (56) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Rubin, Leonard G |
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| Price | 1,139 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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