| Accession No. | M0153460 |
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| ISBN | 9781260083521 |
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| Call Number | 658.8 Z48S 2018 |
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| Author | Zeithaml, Valarie A  (5) |
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| Title | Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
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| Edition | 7th ed |
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| Imprint | New York : McGraw - Hill Education, 2018 |
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| Physical | xxviii, 514 p : ill |
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| Subject | Service industries -- Marketing  (18) |
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| | Customer services (45) |
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| | Marketing (271) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Doctor of Business Administration Program in Markrting (17) |
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| Added Entry | Bitner, Mary Jo (3) |
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| | Gremler, Dwayne D (3) |
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| URL Object | ตัวอย่างหน้าปก  |
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| |  สารบัญ |
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| Price | 1,000 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0153460 |
Central Library |
General |
Available |
658.8 Z48S 2018 |
|
|
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