| Accession No. | M0020763 c1 |
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| | M0020764 c2 |
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| | M0020765 c3 |
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| ISBN | 0136493025 |
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| Call Number | 658.802 K39S 1998 |
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| Author | Kerin, Roger A  (6) |
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| Title | Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson |
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| Edition | 8th ed |
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| Imprint | Upper Saddle, NJ : Prentice-Hall, 1998 |
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| Physical | xii, 723 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management -- Case studies (15) |
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| | Marketing channels -- Management (15) |
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| | Marketing research -- Case studies (6) |
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| | Pricing -- Case studies (2) |
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| | Product management (45) |
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| สาขาวิชา | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| | Faculty of Business Adminstration -- Marketing (279) |
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| Added Entry | Peterson, Robert A (4) |
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| | Peterson, Robert A (4) |
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| Price | 1,071 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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