| Accession No. | M0046556 |
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| ISBN | 0256261253 |
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| Call Number | 658.802 C898SM 2000 |
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| Author | Cravens, David W.  (5) |
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| Title | Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden |
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| Edition | 6th ed |
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| Imprint | Boston : Irwin : MGgraw-Hill, 2000 |
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| Physical | xvi, 624 p : ill |
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| Series | The Irwin/McGraw-Hill series in marketing |
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| Note | 1 diskette |
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| Subject | Marketing  (271) |
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| | Marketing -- Case studies (11) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Crittenden, Victoria L. |
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| | Lamb, Charles W (3) |
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| Price | 900 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0046556 |
สำนักหอสมุด |
General |
Available |
658.802 C898SM 2000 |
1 diskette |
|
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