Accession No. | M0011357 |
ISBN | 0256079617 |
Call Number | 658.8342 P478C 1990 |
Author | Peter, J. Paul (13) |
Title | Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson |
Edition | 2nd ed |
Imprint | Boston, MA : Irwin, 1990 |
Physical | xxii, 608 p : ill |
Series | The Irwin series in marketing |
Subject | Consumer behavior (69) |
| Marketing (271) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Graduate School (2731) |
| International Program -- Business Management (4370) |
Added Entry | Olson, Jerry C (6) |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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M0011357 |
สำนักหอสมุด |
General |
Available |
658.8342 P478C 1990 |
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