| ISBN | 0-7172-8511-1 |
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| Call Number | R 658 S792F 1981 V7 |
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| Author | Stanton, William J  (6) |
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| Title | Fundamentals of marketing [reference] |
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| Imprint | New York Grolier Incorporated |
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| Physical | xv, 726 p : Ill |
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| Subject | Advertising -- Management  (9) |
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| | Buying (3) |
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| | Export marketing (57) |
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| | Industrial marketing (11) |
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| | Marketing (271) |
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| | Marketing research (92) |
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| | Promotions (16) |
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| | Retail trade (32) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Administration -- General Management (183) |
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| | Faculty of Business Administration -- International Business Management (221) |
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| | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Group | Reference |
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