| Accession No. | M0119670 |
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| ISBN | 9780415873543 |
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| Call Number | 659 K19M 2010 |
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| Author | Katz, Helen E |
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| Title | The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz |
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| Edition | 4th ed |
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| Imprint | New York : Routledge, 2010 |
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| Physical | xii, 212 p : ill |
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| Series | Marketing channels. |
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| Subject | Advertising media planning  (16) |
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| | Mass media and business |
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| | Marketing channels (13) |
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| สาขาวิชา | Faculty of Communication Arts (1060) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| | Graduate School -- Master of Arts in Communication Arts (842) |
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| Added Title | Media handbook : a complete guide to advertising media selection, planning, research, and buying |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 1,265 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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