| Accession No. | M0122425 c1 |
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| | M0122426 c2 |
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| ISBN | 9780324422825 |
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| Call Number | 659.113 P228A 2006 |
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| Author | Parente, Donald  (2) |
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| Title | Advertising campaign strategy : a guide to marketing communication plans / Donald Parente |
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| Edition | 4th ed |
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| Imprint | Mason, OH : Thomson/South-Western, 2006 |
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| Physical | xxvi, 400 p : ill |
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| Subject | Advertising campaigns  (4) |
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| | Communication in marketing (34) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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