| Accession No. | M0122297 c1 |
|---|
| | M0122298 c2 |
|---|
| ISBN | 9780324568677 |
|---|
| Call Number | 659.1 O35A 2009 |
|---|
| Author | O'Guinn, Thomas C  (4) |
|---|
| Title | Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard Semenik |
|---|
| Imprint | Mason, OH : South-Western Cengagc Learning, 2009 |
|---|
| Physical | xxxix, 726p : ill |
|---|
| Subject | Advertising  (92) |
|---|
| | Advertising media planning (16) |
|---|
| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
|---|
| | Graduate School -- Master of Arts in Communication Arts (842) |
|---|
| | Graduate School -- Master of Business Administration (3989) |
|---|
| Added Entry | Allen, Chris T (5) |
|---|
| | Semenik, Richard (2) |
|---|
| Price | 900 |
|---|
| Group | General |
|---|
| Location |  Central Library - 2nd floor | |
|---|
| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0122297 |
Central Library |
General |
Available |
659.1 O35A 2009 |
|
| M0122298 |
Central Library |
General |
Available |
659.1 O35A 2009 c.2 |
|
|
ไทย
