| Accession No. | M0089467 |
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| ISBN | 032431132X |
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| Call Number | 659.1 O35A 2006 |
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| Author | O'Guinn, Thomas |
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| Title | Advertiating and integrated brand promotion / Thomas O'Guinn, Chris T. Allen, Richard J. Semenik |
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| Edition | 4th ed |
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| Imprint | Australia : Thomson : South-Western, 2006 |
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| Physical | xiviii, 781 p : ill |
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| Subject | Advertising  (92) |
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| สาขาวิชา | Faculty of Communication Arts -- Advertising (102) |
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| Added Entry | Allen, Chris T  (5) |
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| | Semenik, Richard J (5) |
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| Price | 1,080 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| NO BARCODED ITEMS IN OWN LIBRARY/GROUP |
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