| Accession No. | M0049219 c1 |
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| | M0049220 c2 |
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| | M0055336 c3 |
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| | M0110682 c4 |
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| | M0110743 c5 |
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| ISBN | 0072314451 |
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| Call Number | 659.1 B427A 2001 |
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| Author | Belch, George E  (9) |
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| Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch |
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| Imprint | Boston : McGraw-Hill : Irwin, 2001 |
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| Physical | xx, 795, p : ill |
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| Subject | Communication in marketing  (34) |
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| | Sales promotion (38) |
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| | Advertising (92) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Faculty of Communication Arts -- Advertising (102) |
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| | Graduate School -- Master of Business Administration (3989) |
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| Added Entry | Belch, Michael A (7) |
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| Price | 647 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY - Business (M0110682, M0110743) | |
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