| Accession No. | M0149967 c1 |
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| | M0149968 c2 |
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| ISBN | 9789814575119 |
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| Call Number | 659.1 B427A 2015 |
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| Author | Belch, George E  (9) |
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| Title | Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch |
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| Imprint | New York, NY : McGraw-Hill, 2015 |
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| Physical | xxxvi, 842 p : ill |
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| Subject | Communication in marketing  (34) |
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| | Sales promotion (38) |
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| | Advertising (92) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | ห้องสมุดมารวย@SIAM UNIVERSITY -- Business Admin & Mgnt (137) |
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| Added Entry | Belch, Michael A (7) |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 715 |
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| Group | General |
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| Location |  ห้องสมุดมารวย@SIAM UNIVERSITY - Business Admin & Mgnt | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| 6100002357 |
ห้องสมุดมารวย@SIAM UNIVERSITY |
General |
Available |
659.1 B427A 2015 |
|
| 6100002358 |
ห้องสมุดมารวย@SIAM UNIVERSITY |
General |
Available |
659.1 B427A 2015 c.2 |
|
|
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