Accession No. | M0122707 |
ISBN | 9780471755272 |
Call Number | 658.848 K87G 2008 |
Author | Kotabe, Masaaki (6) |
Title | Global marketing management / Masaaki Kotabe, Kristian Helsen |
Edition | 4th ed |
Imprint | Hoboken, NJ : Wiley, 2008 |
Physical | xxii, 682 p : ill |
Subject | Export marketing -- Management (35) |
| International business enterprises -- Management (89) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
Added Entry | Helsen, Kristiaan (5) |
Group | General |
Location | Central Library - 2nd floor | |