| Accession No. | M0103063 |
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| ISBN | 9780132336222 |
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| Call Number | 658.827 K29S 2008 |
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| Author | Keller, Kevin Lane  (4) |
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| Title | Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller |
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| Edition | 3rd ed |
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| Imprint | Upper Saddle River, NJ : Pearson Prentice Hall, 2008 |
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| Physical | xxi, 692 p : ill |
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| Subject | Brand name products -- Management  (8) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Faculty of Business Administration (3201) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 896 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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