| Accession No. | M0057295 |
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| ISBN | 0130110310 |
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| Call Number | 658.804 K87M 1999 |
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| Author | Kotler, Philip  (73) |
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| Title | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens |
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| Edition | 2nd ed |
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| Imprint | Upper Saddle River, NJ : Prentice-Hall, 1999 |
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| Physical | xv, 800 p : ill |
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| Subject | Hospitality industry -- Marketing  (23) |
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| | Marketing (271) |
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| | Tourist trade -- Marketing (20) |
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| สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
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| | Faculty of Liberal Arts -- Hotel Studies and Tourism (1424) |
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| | International Program -- Hotel and Tourism Management (1288) |
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| Added Entry | Bowen, John (2) |
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| | Makens, James (3) |
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| Price | 692 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0057295 |
สำนักหอสมุด |
General |
Available |
658.804 K87M 1999 |
|
|
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