Accession No. | M0002419 c1 |
| M0021547 c3 |
| M0004799 c2 |
ISBN | 013858267x |
Call Number | 658.804 K87M 1996 |
Author | Kotler, Philip (73) |
Title | Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens |
Imprint | Upper Saddle River, NJ : Prentice Hall, 1996 |
Physical | xv, 704 p : ill |
Subject | Hospitality industry -- Marketing (23) |
| Marketing (271) |
| Marketing -- Management (139) |
| Tourist trade -- Marketing (20) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (279) |
| Faculty of Liberal Arts -- Hotel Studies and Tourism (1424) |
| International Program -- Hotel and Tourism Management (1288) |
Added Entry | Bowen, John (2) |
| Makens, James (3) |
Price | 750 |
Group | General |
Location | Central Library - 2nd floor | |