| Accession No. | M0108518 |
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| ISBN | 9780324656206 |
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| Call Number | 658.8 L218E 2009 |
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| Author | Lamb, Charles W  (3) |
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| Title | Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel |
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| Edition | 6th ed |
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| Imprint | Mason, OH : South-Western : Cengage Learning, 2009 |
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| Physical | xxix, 546 p : ill |
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| Subject | Marketing  (271) |
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| | Marketing -- Management (139) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Hair, Joseph F (10) |
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| | McDaniel, Carl D (4) |
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| URL Object | ตัวอย่างหน้าปก  |
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| Price | 746 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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