| Accession No. | M0065084 |
|---|
| ISBN | 0060081988 |
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| Call Number | 659 R559F 2002 |
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| Author | Ries, Al  (10) |
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| Title | The fall of advertising and the rise of PR / Al Ries, Laure Ries |
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| Imprint | New York : Harper Business, 2002 |
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| Physical | xxi, 295 p : ill |
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| Subject | Advertising  (92) |
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| | Brand name products (24) |
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| | Public relations (58) |
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| สาขาวิชา | Graduate School -- Master of Arts in Communication Arts (842) |
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| Added Entry | Ries, Laura (3) |
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| Price | 895 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0065084 |
สำนักหอสมุด |
General |
Available |
659 R559F 2002 |
|
|
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