Accession No. | M0022109 |
ISBN | 0684831910 |
Call Number | 658.802 S357M 1998 |
Author | Schnaars, Steven P |
Title | Marketing strategy : customerts and competition / Steven P. Schnaars |
Edition | 2nd ed |
Imprint | New York : FP, 1998 |
Physical | xvi, 216 p : ill |
Subject | Competition (25) |
| Marketing -- Management (139) |
| Strategic planning (264) |
สาขาวิชา | Faculty of Business Adminstration -- Marketing (278) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2177) |
| Graduate School -- Master of Business Administration (3979) |
| Graduate School -- Master of Engineering in Engineering Management (1292) |
| International Program -- Business Management (4366) |
Price | 960 |
Group | General |
Location | Central Library - 2nd floor | |