| Accession No. | M0124022 |
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| ISBN | 9780470319925 |
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| Call Number | 658.802 D131M 2010 |
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| Author | Dahlen, Micael |
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| Title | Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith |
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| Imprint | Hoboken, NJ : Wiley, 2010 |
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| Physical | xxii, 584 p : ill |
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| Subject | Communication in marketing  (34) |
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| | Branding (Marketing) (17) |
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| สาขาวิชา | Faculty of Business Administration -- Marketing (256) |
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| | Graduate School -- Master of Business Administration (3987) |
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| | Graduate School -- Master of Engineering in Engineering Management (1294) |
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| | Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
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| | Graduate School -- Doctor of Philosophy in Management (863) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Lange, Fredrik |
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| | Smith, Terry |
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| URL Object |  ตัวอย่างหน้าปก |
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| Price | 3,550 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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