ISBN | 0-7172-8511-1 |
Call Number | R 658 S792F 1981 V7 |
Author | Stanton, William J (6) |
Title | Fundamentals of marketing [reference] |
Imprint | New York Grolier Incorporated |
Physical | xv, 726 p : Ill |
Subject | Advertising -- Management (9) |
| Buying (3) |
| Export marketing (57) |
| Industrial marketing (11) |
| Marketing (271) |
| Marketing research (92) |
| Promotions (16) |
| Retail trade (32) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Business Administration -- General Management (168) |
| Faculty of Business Administration -- International Business Management (205) |
| Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| International Program -- Business Management (3979) |
Group | Reference |