Accession No. | M0126645 |
ISBN | 9780273753285 |
Call Number | 659.1 C648I 2012 |
Author | Clow, Kenneth E (3) |
Title | Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack |
Edition | 5th ed |
Imprint | Boston : Pearson , 2012 |
Physical | 461 p : ill |
Subject | Communication in marketing (34) |
| Advertising (92) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
Added Entry | Baack, Donald (4) |
URL Object | ตัวอย่างหน้าปก |
Price | 3980 |
Group | General |
Location | Central library - 2nd floor | |
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