Accession No. | M0010438 c1 |
| M0010439 c2 |
| M0010440 c3 |
ISBN | 0256036438 |
Call Number | 658.82 E57P 1989 |
Author | Engel, James F (7) |
Title | Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw} Thomas C. Kinnear |
Imprint | Homewood, IL : Irwin, 1989 |
Physical | xvi, 621 p : ill |
Subject | Advertising (92) |
| Marketing (271) |
| Marketing -- Management (139) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Business Administration (3201) |
| Graduate School (2731) |
| International Program -- Business Management (4370) |
Added Entry | Warshaw, Martin R (2) |
| Kinnear, Thomas C (7) |
Group | General |
Location | Central Library - 2nd floor | |
ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
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M0010438 |
สำนักหอสมุด |
General |
Available |
658.82 E57P 1989 |
|
M0010439 |
สำนักหอสมุด |
General |
Available |
658.82 E57P 1989 c.2 |
|
M0010440 |
สำนักหอสมุด |
General |
Available |
658.82 E57P 1989 c.3 |
|
|