Accession No. | M0020176 |
ISBN | 0030767482 |
Call Number | 658.82 S556P 1993 |
Author | Shimp, Terence A (6) |
Title | Promotion management and marketing communications / Terence A. Shimp |
Edition | 3rd ed |
Imprint | Fort Worth : Dryden Press, 1993 |
Physical | xxii, 682 p : ill |
Subject | Advertising (92) |
| Communication in marketing (34) |
| Direct marketing (16) |
| Promotions (16) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School (2579) |
| International Program -- Business Management (3979) |
Price | 510 |
Group | General |
Location | Central Library - 2nd floor | |
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