| Accession No. | M0020176 |
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| ISBN | 0030767482 |
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| Call Number | 658.82 S556P 1993 |
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| Author | Shimp, Terence A  (6) |
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| Title | Promotion management and marketing communications / Terence A. Shimp |
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| Edition | 3rd ed |
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| Imprint | Fort Worth : Dryden Press, 1993 |
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| Physical | xxii, 682 p : ill |
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| Subject | Advertising  (92) |
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| | Communication in marketing (34) |
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| | Direct marketing (16) |
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| | Promotions (16) |
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| | Sales promotion (38) |
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| สาขาวิชา | Faculty of Business Administration (3201) |
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| | Graduate School (2731) |
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| | International Program -- Business Management (4370) |
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| Price | 510 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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| ITEM NUMBER | LOCATION | ITEM CLASS | STATUS | CALL NUMBER | COMPONENTS
|
| M0020176 |
สำนักหอสมุด |
General |
Available |
658.82 S556P 1993 |
|
|
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