Accession No. | M0020178 c1 |
| M0020179 c2 |
ISBN | 0030266432 |
Call Number | 658.82 S556P 1990 |
Author | Shimp, Terence A (6) |
Title | Promotion management and marketing communications / Terence A. Shimp |
Edition | 2nd ed |
Imprint | Chicago : Dryden Press, 1990 |
Physical | xiii, 673 p : ill |
Subject | Advertising (92) |
| Communication in marketing (34) |
| Direct marketing (16) |
| Sales promotion (38) |
สาขาวิชา | Faculty of Business Administration (3055) |
| Graduate School (2579) |
| International Program -- Business Management (3979) |
Price | 480 |
Group | General |
Location | Central Library - 2nd floor | |
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