Accession No. | M0124022 |
ISBN | 9780470319925 |
Call Number | 658.802 D131M 2010 |
Author | Dahlen, Micael |
Title | Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith |
Imprint | Hoboken, NJ : Wiley, 2010 |
Physical | xxii, 584 p : ill |
Subject | Communication in marketing (34) |
| Branding (Marketing) (17) |
สาขาวิชา | Faculty of Business Administration -- Marketing (245) |
| Graduate School -- Master of Business Administration (3812) |
| Graduate School -- Master of Engineering in Engineering Management (1232) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2022) |
| Graduate School -- Doctor of Philosophy in Management (806) |
| International Program -- Business Management (3979) |
Added Entry | Lange, Fredrik |
| Smith, Terry |
URL Object | ตัวอย่างหน้าปก |
Price | 3,550 |
Group | General |
Location | Central Library - 2nd floor | |