Accession No. | M0124020 |
ISBN | 9780470433423 |
Call Number | 658.827 W562B 2011 |
Author | Wheeler, Alina (2) |
Title | Brand atlas : branding intelligence made visible / Alina Wheeler, Joel Katz |
Imprint | Hoboken, NJ : Wiley, 2011 |
Physical | 144 p : ill |
Subject | Brand name products (24) |
| Branding (Marketing) (17) |
| Trademarks -- Design (2) |
สาขาวิชา | Faculty of Business Administration -- Marketing (257) |
| Graduate School -- Master of Business Administration (3989) |
| Graduate School -- Master of Engineering in Engineering Management (1294) |
| Graduate School -- Doctor of Philosophy in Information Technology in Business (2179) |
| Graduate School -- Doctor of Philosophy in Management (863) |
| International Program -- Business Management (4370) |
URL Object | ตัวอย่างหน้าปก |
Price | 1,440 |
Group | General |
Location | Central Library - 2nd floor | |