| Accession No. | M0003367 |
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| ISBN | 0070430462 |
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| Call Number | 658.503 M825P 1993 |
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| Author | Moore, William L |
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| Title | Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier |
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| Imprint | New York: McGraw-Hill, 1993 |
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| Physical | xiv, 542 p : ill |
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| Series | McGraw-Hill series in marketing |
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| Subject | Manufacturing resource planning  (4) |
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| | New products -- Management (16) |
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| | Production planning (15) |
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| สาขาวิชา | Faculty of Business Adminstration (540) |
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| | Graduate School -- Master of Business Administration (3989) |
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| | International Program -- Business Management (4370) |
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| Added Entry | Pessemier, Edgar A |
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| Price | 353 |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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