Tag | Ind | Content |
001 | ## | 0000-8931 |
003 | ## | 0000-8295 |
016 | ## | M0021514 c1 |
016 | ## | M0021515 c2 |
016 | ## | M0024170 c3 |
016 | ## | M0024171 c4 |
016 | ## | M0024172 c5 |
020 | ## | 0256214395 |
035 | ## | main000008931 |
082 | ## | 658.5 \bL523P 1997 |
100 | ## | Lehmann, Donald R |
245 | ## | Product management /\cDonald R. Lehmann, Rousell S. Winer |
250 | ## | 2nd ed |
260 | ## | New York: \bIrwin : McGraw-Hill, \c1997 |
300 | ## | xix, 460, I1-I14 p : \bill. |
650 | ## | Marketing \xManagement |
650 | ## | New products |
650 | ## | Product management |
690 | ## | Faculty of Business Administration \xIndustrial Management |
690 | ## | Faculty of Business Administration \xMarketing |
690 | ## | Graduate School \xMaster of Business Administration |
690 | ## | International Program \xBusiness Management |
700 | ## | Winer, Russell S |
910 | ## | 763 |
930 | ## | General |
949 | ## | Central Library - 2nd floor |