| Accession No. | M0022542 c1 |
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| | M0022543 c2 |
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| ISBN | 0534244742 |
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| Call Number | 302.23072 W757M 1997 |
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| Author | Wimmer, Roger D  (5) |
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| Title | Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick |
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| Edition | 5th ed |
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| Imprint | Belmont, CA : Wadsworth, 1997 |
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| Physical | xiii, 498 p : ill |
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| Series | Wadsworth series in mass communication and journalism |
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| Subject | Mass media -- Research  (6) |
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| | Research -- Methodology (24) |
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| สาขาวิชา | Faculty of Communication Arts (1060) |
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| | Graduate School -- Master of Arts in Communication Arts (842) |
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| Added Entry | Dominick, Joseph R (10) |
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| Group | General |
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| Location |  Central Library - 2nd floor | |
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